L'oreal understands the evolution of men's skin. L'oreal carried out clinical research into the 5 clinical signs of ageing:

 

1. Crows feet

2. Forehead wrinkles

3. Laughter lines

4. Sagging of lower face

5. Under-eye bags

 

Male skin is different to female skin. Male skin tends to be thicker, greasier and is weakened by the daily ordeal of shaving.

 

A panel of 200 Caucasian men aged eighteen to sixty were divided into five year brackets and the results clearly demonstrate the need for make skincare products adapted to both age and lifestyle. With the L'oreal Men Expert range, men can choose products that target their specific needs. The entire range incorporates active ingredients, to soothe, protect, and fight the signs of fatigue and ageing. Each ingredient is chosen to respond to each particular skin concern.