In 1971 Lancaster took first place under the sun and has remained there ever since. With its complete range of sun protection, after sun, self tan and fragrance products it is still market leader over thirty years on. Although it is more famous with the cosmetics and skin care products, Lancaster's Joop fragrance collection for men and women, launched by the design house of Joop! In 1987, is classified as a luxurious, modern and fresh.

Some of the perfumes for women are flowery fragrances blending florals, sweet and feminine, ideal for confident and modern women. Men's fragrances are spicy, fresh and with masculine notes, made for the modern day hero.