E45 has been clinically proven to treat and soothe dry, itching, flaking, chapped, rough and calloused skin. Its non-greasy emollient formulation is quickly absorbed by your skin, leaving it soft, comfortable and relieved. E45 is recommended for more serious dry skin conditions such as eczema, dermatitis, ichthyosis and certain dry cases of psoriasis. E45 products can be used every day by the whole family including babies. E45 products are clinically proven, perfume free and are dermatologically tested.