New Lancome Paris lipstick range – 1st April 2011


As a tribute to cult Rouge Absolu, Lancôme reinterprets the symbol of eternal femininity with a new lipcolor that embodies excellence and absolute luxury.

For the first time in a lipstick, Pro-Xylane®, a powerful molecule of Lancôme research is introduced into a lipstick. It helps re-shape and replenish the lips.

Hydration for 8 hours and perfectly designed lip contour. Indulge your lips with the most luxurious texture available in 36 absolutely rich and voluptuous shades.

Precious pigments, a luxurious high-tech case, revealing a new intense sensorial experience.

Intense moisture replenishement and perfect lip contours.

For the very first time in a lipstick, Pro-Xylane®. L’Absolu Rouge re-plumps, reshapes and redefines the lips.
Pro-Xylane® is the most comprehensive molecule emanating from Lancôme Research Laboratories. Unique and patented, it is the fruit of 7 years’ research.

Ultimate comfort and intense moisture.

Its smooth and highly comfortable texture wraps your lips in an velvety sensation like a sensual caress.
Enriched with compounds such as the Moisture Locker Complex and ceramide it helps preserve lips natural hydration, and reinforces lips barrier function. L’Absolu Rouge moisturizes for up to 8 hours after application.

An SPF 12 UV filter protects lips from the premature aging effects of the sun.

36 absolutely voluptuous shades.

Color depth of these rich and intensely pure shades exquisitely express femininity’s emotions. Thanks to a new generation of “High Fidelity” precious pigments, the color on your lips will be utterly faithful to the lipstick color you had chosen.

A captivating design.

Sleek, luxurious high-tech case. Built-in magnets help automatically close the case.

Available in a Range of beautiful colours to suit different skin tones.
In store from 1st April 2011

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