A major scientific breakthrough:
20 years of research have shown that calcium is essential to the integral structure of the epidermis. After age 60, the body no longer assimilates calcium as well and this shows on the skin: the skin weakens, sags and loses its support.
The feat of the Lancôme Laboratories:
Offer a cosmetic skincare product that contains HYDROXY(a)-CALCIUMT, the 1st complex with a Calcium base that is easily assimilated by the skin. It restructures and reinforces the skin.
The new Platinéum Nuit technology:
Phospho-FirmT, an exclusive Lancôme complex of Phosphovital, samphire and brown algae, boosts the nighttime renewal functions of skin after age 60 and reinforces skin firmness.
An Anti-Dryness Complex (shea butter and natural oils) also helps nourish the skin during the night. After the first night of use, wake up to more comfortable, supple and softer skin.
Lancôme's expert response:
PLATINÉUM gives new youthfulness to the face. The skin is revitalised and restructured. It regains its support and shape.
Application:
1. Take a generous amount with fingertips and rub between palms to warm the product and release its fragrance.
2. Stroke onto forehead, cheeks, chin and neck, working from the centre of the face outward.
3. Using fingertips, massage with fanning movements, beginning at the neck and working up the jaw, cheeks and forehead.
Actions:
This action stimulates the upper skin layers and improves skin tone. It also stimulates nerve endings and microcirculation for improved cellular exchanges, better absorption of calcium by the epidermis and improved barrier functions.
