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Yardley London is famous as a purveyor of luxury fragrances and soaps. House of Yardley was born in England in the mid-seventeenth century, during the reign of King Charles 1. An entrepreneurial young man named Jonathan Yardley obtained a royal warrant for the provision of all the soap to City of London. The fragrance that has defined Yardley London for nearly 400 years with its heady and seductive scent, lavender has been favoured since the earliest human civilisations. Since the House of Yardley was established in 1770, lavender has remained a signature scent.